Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
In this final episode of the Lunch With Norm podcast, Norm Farrar and his son Kelsey reflect on the past five years, sharing memories and future plans. They express gratitude to sponsors and welcome guests like Marcia Reece, Kevin King, Colin Campbell, Howard, and Steve Wiideman, who share their experiences and appreci...
In this episode of Lunch With Norm, Norman Farrar interviews Lyden Smithers, president and co-founder of Titan Network, about navigating Trump tariffs and optimizing supply chains for profitability. Lyden shares strategies for renegotiating with Chinese suppliers, improving packaging, and securing extended payment term...
In this episode of Lunch With Norm, Jasim Eisa, CEO of Vodera, shares his $100M Amazon playbook for 2025. He emphasizes that Amazon brands often fail due to scaling incorrectly, not because of bad products. Jasim discusses the importance of a long-term strategic roadmap rather than quick fixes, diagnosing the true cons...
In this episode of Lunch With Norm, host Norm Farrar interviews Ritu Java, CEO of PPC Ninja, about optimizing Amazon ad performance, particularly in Q4. Ritu shares her framework for measuring relevant metrics amidst the overwhelming data available, emphasizing the importance of conversion rates, organic to ad ratio (O...
In this episode of Lunch With Norm, Norman Farrar interviews Ian Page, CEO of Bullseye Sellers, about leveraging TikTok Shop for Amazon sellers. Ian discusses who TikTok Shop is for, emphasizing the importance of having a strong brand and consumable products, and identifies taboo niches like low-margin electronics and ...
In this episode of the podcast, host Norm interviews Jakob Wolitzki, co-founder of Delta Logic and creator of Datado, about the evolving landscape of Amazon selling, focusing on AI-driven insights and automation. Jakob discusses how AI agents and LLMs are reshaping software development and decision-making for sellers, ...
In this episode of Lunch With Norm, Steve Chou discusses how to leverage AI to improve various aspects of an eCommerce business, particularly for Shopify stores. He shares strategies for enhancing on-site search functionality using AI and RAG databases, which quadrupled sales from site search by ensuring all searches y...
In this episode of Lunch With Norm, Brian Johnson from DeepM.ai discusses Amazon's new title split and its impact on product visibility and ranking. He explains how Amazon is testing a two-part title system, consisting of a core title (around 55 characters) and a feature subtitle, and how this change affects how custom...
In this episode of Lunch With Norm, Oana Pădurariu discusses Amazon's Cosmo and Rufus, explaining that Cosmo is a common-sense knowledge graph that enhances Amazon's understanding of products by considering customer behavior, while Rufus uses this information to answer customer questions. Oana emphasizes optimizing pro...
In this episode of Lunch With Norm, Norman Farrar interviews Dan Kurtz, a digital marketing expert, about SEO strategies for Amazon sellers. Dan shares insights on optimizing Amazon listings for Google ranking by building backlinks, using social media platforms like Pinterest, and leveraging press releases. He emphasiz...
In this episode of Lunch With Norm, Norm interviews Jared Mortensen, the founder and CEO of Real Man Apparel Company, about his journey into e-commerce and his success with TikTok Live. Jared shares his experience of selling men's underwear, emphasizing the importance of fit and comfort, and how he uses TikTok Live to ...
In this podcast episode, Mike Frekey interviews Daniel Shnaider, co-founder of Warmy.io, about email deliverability and strategies to avoid spam folders. They discuss the importance of email marketing, debunk the myth that email is dead, and delve into technical aspects like DKIM, DMARC, and SPF records. Shnaider empha...
In this episode of Lunch With Norm, Alexandra Ramirez, Director of Sales and Partnership at Avast, discusses the critical importance of global expansion for Amazon sellers, particularly into the European market. She highlights the saturation and rising ad costs in the U.S., contrasting it with the less competitive Euro...
In this episode of the Lunch With Norm podcast, host Norm interviews Jon Gargiulo, founder of AirPost.ai, about scaling AI-powered UGC ads for enterprise consumer brands. Jon discusses the shift from traditional advertising to more personal, user-generated content (UGC) and how AI is being used to create these ads. He ...
In this episode of Lunch With Norm, Norman Farrar hosts Kevin King to discuss the impact of AI on Amazon sellers. They emphasize the importance of staying informed about AI advancements, particularly in areas like agentic AI and answer engine optimization (AEO), to remain competitive. Kevin warns that many sellers may ...
In this episode of the podcast, host Norman Farrar interviews Liz Saunders, President of the creator division of WayWord, about investing in creators and influencers. Liz shares insights on finding authentic creators, emphasizing engagement and brand alignment over follower count. She discusses the importance of brand ...
In this episode of the podcast, Norm interviews Kashif Zafar, CEO of Exnerda, about the rise of agentic AI in advertising. Kashif explains that agentic AI differs from tools like ChatGPT in that it can execute tasks autonomously, acting as a digital teammate. They discuss the importance of AI agents for sellers, partic...
In this episode of Lunch With Norm, host Norm Farrar interviews Matt Kostan about the innovative ways Amazon sellers can leverage AI beyond basic listing optimization and advertising. Matt shares practical applications of AI, such as using it to identify potential hazards like venomous spiders and to analyze product im...
In this episode of the podcast, Norman Farrar interviews Colin Raja, an Amazon expert, about optimizing product launches in the face of AI-driven changes on the platform. Colin shares his data-driven strategies for successful launches and recoveries, emphasizing the importance of understanding Amazon's algorithm, backe...
In this episode of Lunch With Norm, host Norman Farrar interviews Colin C. Campbell, a serial entrepreneur and author of "Start, Scale, Exit, Repeat," about the realities of startup failures and how to build a resilient business. Campbell shares his entrepreneurial journey, including a significant financial loss during...
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