Amazon Sellers Are Making The Move Abroad | Global Expansion with Alexandra Ramirez

In this episode of Lunch With Norm, Alexandra Ramirez, Director of Sales and Partnership at Avast, discusses the critical importance of global expansion for Amazon sellers, particularly into the European market. She highlights the saturation and rising ad costs in the U.S., contrasting it with the less competitive European landscape. Ramirez recommends starting with the UK and Germany due to their established markets and relative ease of entry, emphasizing the need for a strategic approach to VAT, compliance, and localization. She also touches on the potential for profitability from day one with proper SKU vetting and the advantage of tapping into a market where online retail penetration is still growing, offering advice on navigating tariffs, labeling requirements, and the cultural nuances of different European countries.