The Key to Ranking on Amazon in 2025 | Oana Pădurariu

In this episode of Lunch With Norm, Oana Pădurariu discusses Amazon's Cosmo and Rufus, explaining that Cosmo is a common-sense knowledge graph that enhances Amazon's understanding of products by considering customer behavior, while Rufus uses this information to answer customer questions. Oana emphasizes optimizing product listings for Cosmo by focusing on relevance, detailed backend information, customer personas, and high-quality images. She advises sellers to avoid keyword stuffing and to align their listings with both the algorithm and human customers, and highlights the importance of understanding customer motivations, pricing psychology, and leveraging external traffic to improve Amazon rankings. Oana also shares insights on common mistakes sellers make and the benefits of joining a community to stay updated with Amazon's evolving systems.