The New Era of Search: There's a New Way to Rank... | Dan Kurtz

In this episode of Lunch With Norm, Norman Farrar interviews Dan Kurtz, a digital marketing expert, about SEO strategies for Amazon sellers. Dan shares insights on optimizing Amazon listings for Google ranking by building backlinks, using social media platforms like Pinterest, and leveraging press releases. He emphasizes the importance of quality backlinks over quantity and introduces the concept of "link laundering" through high-authority sites. The discussion also covers using Reddit Answers, creating LLMs.txt files for AI indexing, and the continued relevance of press releases for building authority and driving traffic to Amazon listings. Dan also gives away a backlink service worth $500 to one lucky listener.