The $100M Amazon Playbook (2025 Edition) | Jasim Eisa

In this episode of Lunch With Norm, Jasim Eisa, CEO of Vodera, shares his $100M Amazon playbook for 2025. He emphasizes that Amazon brands often fail due to scaling incorrectly, not because of bad products. Jasim discusses the importance of a long-term strategic roadmap rather than quick fixes, diagnosing the true constraints to growth, and focusing on the four growth levers: traffic/impressions, click-through rate, conversion rate, and lifetime value (LTV). He provides examples of how to increase LTV through multi-pack discounts, optimized coupons, and strategies for subscribe and save. Jasim also highlights the significance of understanding all Amazon fees to ensure profitability and avoid cash flow issues. He introduces the 4x4 system, which includes brand control, operational stability, strategic alignment, and real-time growth intelligence, as key pillars for Amazon success.