Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
In this episode of the podcast, host Norm interviews Max Sinclair, founder of Ecomtent.ai and former Amazon employee, about how Amazon is using AI to change search and product discovery. Max explains the A9 algorithm, the introduction of COSMO (Amazon's common sense algorithm), and RUFUS, Amazon's ChatGPT style search....
In this episode of Lunch With Norm, host Norm interviews Erik Stomp, co-founder of JoyLink, about how Amazon sellers can leverage affiliate marketing and creator networks to drive traffic and boost rankings. Erik explains how JoyLink works as an all-in-one platform connecting brands with creators, allowing sellers to o...
In this episode of Lunch With Norm, Steve Wiideman discusses the impact of AI on SEO in 2025, emphasizing the importance of genuine human connection and expertise in content creation. He advises against relying solely on AI-generated content, which often lacks authenticity and fails to resonate with users. Instead, Wii...
In this episode of "Lunch With Norm," Norm Farrar interviews Daniela Bolzmann, the founder of MindfulGoods.co, about the evolving Amazon landscape in 2025. Daniela shares insights on how AI and Rufus are reshaping content strategy and optimization for Amazon listings. She emphasizes the importance of split testing imag...
This episode explores the transformative impact of AI on creating video ads, navigating tariffs, and automating sourcing for entrepreneurs. Andrew Erickson shares his expertise on leveraging AI tools to enhance video creation workflows, emphasizing the importance of using AI to refine content so it doesn't sound artifi...
This episode explores the benefits of Amazon Marketing Cloud (AMC) for Amazon sellers, highlighting how it unlocks advanced data for smarter advertising and increased profits. Mansour Narouzi simplifies AMC as a database that records every customer interaction with a brand, from initial impressions to final purchases, ...
This episode explores the impact of fluctuating US tariffs on Amazon sellers, particularly those sourcing from China. Against the backdrop of escalating tariffs reaching as high as 245% in some categories, the discussion centers on the immediate and long-term strategies sellers can employ to mitigate these challenges. ...
This episode explores the critical yet often overlooked aspect of customer retention in e-commerce, contrasting it with the more glamorous pursuit of customer acquisition. Against the backdrop of many brands prioritizing new customer acquisition, the discussion highlights that retention is where true profitability lie...
This episode explores the opportunities and challenges of using TikTok Shop for eCommerce businesses, particularly in light of the potential ban. Against the backdrop of TikTok Shop's explosive growth and the looming threat of a US ban, the interview features Michelle Barnum Smith, an expert in external marketing for ...
This episode explores the challenges and opportunities in launching and scaling beauty brands, particularly focusing on the resurgence of private labeling and the rise of direct-to-consumer (DTC) brands. Against the backdrop of high costs and complex supply chains traditionally associated with beauty product launches, ...
This episode explores the evolving landscape of Amazon advertising in 2025, focusing on effective strategies for sellers amidst increasing competition and costs. Against the backdrop of Amazon's continuous release of new ad placements and rising ad costs, the discussion highlights the critical need for sellers to adop...
This episode explores the challenges and strategies for navigating the complexities of global supply chains, particularly in the context of rising costs, unpredictable delays, and the impact of tariffs. Against the backdrop of a chaotic global supply chain, the discussion centers on the need for businesses to adapt qui...
This episode explores the mental health challenges faced by entrepreneurs, particularly the loneliness, stress, and setbacks inherent in the entrepreneurial journey. Against this backdrop, Kevin Oldham, a certified exit planning advisor, shares his personal experiences with addiction and mental health struggles, empha...
This episode explores the secrets to creating high-converting hero images for Amazon product listings. Against the backdrop of fierce competition and customers making snap decisions, the discussion centers on the importance of compelling hero images that stop the scroll. More significantly, the interview delves into ...
This podcast interviews Dan Kurtz, a digital marketing expert, about SEO trends and strategies for Amazon sellers and businesses. The discussion covers evolving SEO strategies emphasizing brand building across multiple platforms (e.g., Facebook, LinkedIn, YouTube, Pinterest, TikTok), utilizing press releases for backl...
This podcast interviews Vanessa Hung, an Amazon seller expert, about the impact of Amazon's AI systems, Rufus and Cosmo, on selling strategies. The discussion covers how these AI systems personalize search results based on customer data, impacting keyword optimization and PPC strategies. Hung emphasizes the need for ...
This podcast interviews an Amazon advertising expert about optimizing Amazon PPC campaigns and leveraging brand analytics. The discussion covers strategies for keyword research using Brand Analytics and Product Opportunity Explorer, interpreting key metrics like click share and conversion share, and the increasing imp...
This podcast interviews Deb Slaver, Director of Sales and Marketing at SPCTEC, a full-service eCommerce agency, about protecting Amazon businesses from authenticity complaints and policy violations. The discussion covers sourcing strategies to ensure product legitimacy, handling Amazon notifications, and developing p...
This interview podcast focuses on strategies for Amazon sellers to manage negative product reviews. The host and Shane Barker, founder of TraceFuse, discuss the impact of negative reviews on sales and rankings, emphasizing that removing reviews is difficult but possible by focusing on reviews violating Amazon's guidel...
This interview podcast focuses on optimizing e-commerce websites to increase sales. The host interviews Matthew Stafford, an e-commerce expert, who discusses strategies for improving website navigation, utilizing search bars effectively, and managing customer reviews (including negative ones). Stafford emphasizes the...
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