From A9 to AI: How Amazon AI Is Changing EVERYTHING For Sellers

In this episode of the podcast, host Norm interviews Max Sinclair, founder of Ecomtent.ai and former Amazon employee, about how Amazon is using AI to change search and product discovery. Max explains the A9 algorithm, the introduction of COSMO (Amazon's common sense algorithm), and RUFUS, Amazon's ChatGPT style search. He estimates that 14-25% of searches are now coming through RUFUS. Max shares insights into Amazon's AI-first approach, referencing Jeff Bezos's and Andy Jassy's shareholder letters, and discusses how the company is reinventing the customer experience with AI. He also touches on optimizing listings for intent rather than keywords, potential future developments like agentic shopping, category-specific search experiences, and the impact of AI on product launches and PPC advertising. Max emphasizes the importance of adapting listing strategies to the new AI-driven landscape and encourages listeners to try eComtent's freemium service for catalog optimization.