The #1 Mistake Founders Make (And How to Avoid It) | Colin C. Campbell

In this episode of Lunch With Norm, host Norman Farrar interviews Colin C. Campbell, a serial entrepreneur and author of "Start, Scale, Exit, Repeat," about the realities of startup failures and how to build a resilient business. Campbell shares his entrepreneurial journey, including a significant financial loss during the dot-com crash and subsequent successful ventures. He emphasizes the importance of setting stage gates to fail fast, removing ego from decision-making, and testing products before fully committing. The conversation covers strategies for Amazon sellers, the impact of tariffs, the significance of an "X Factor" or USP, and the transformative role of AI in entrepreneurship. Campbell also offers a free digital copy of his "Start" workbook to listeners.