Amazon’s AI Is Hiding Your Listings | Colin Raja

In this episode of the podcast, Norman Farrar interviews Colin Raja, an Amazon expert, about optimizing product launches in the face of AI-driven changes on the platform. Colin shares his data-driven strategies for successful launches and recoveries, emphasizing the importance of understanding Amazon's algorithm, backend optimization, and adapting to the EQR dynamic re-ranking model. He highlights the significance of focusing on specific buyer segments, utilizing high purchase intent keywords, and leveraging Amazon's signals for keyword ranking. Colin also provides actionable advice on dealing with Amazon's seller support to resolve listing issues and maintain product performance.