How to Outrank 99% of Your Competition (SEO Content Plan 2025)

In this episode of Lunch With Norm, Steve Wiideman discusses the impact of AI on SEO in 2025, emphasizing the importance of genuine human connection and expertise in content creation. He advises against relying solely on AI-generated content, which often lacks authenticity and fails to resonate with users. Instead, Wiideman recommends a strategic approach that combines AI tools for research and outlining with human insight, first-hand experience, and unique brand stories. He stresses the significance of diversifying content across multiple platforms, encouraging customer engagement, and utilizing schema markup to enhance search engine understanding and improve online visibility. The conversation also covers the evolving digital marketing landscape, the importance of building brand authority, and practical tips for businesses to adapt their SEO strategies for long-term success.