Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
This interview podcast features Kevin King, an eCommerce expert, discussing AI's impact on Amazon selling and online marketing in 2025. The conversation begins with King's perspective on attending industry events, transitioning into predictions about the rise of AI-driven tools and the potential for an "AI copycat eco...
In this episode of the podcast, Amazon sellers will discover quick solutions for common challenges like account suspensions and negative reviews. Host John Cavendish, the founder of Seller Candy—an agency dedicated to resolving seller support issues—shares a straightforward three-step approach for tackling suspensions....
This podcast explores how Trump-era tariffs might affect Amazon sellers, especially those sourcing products from China, Mexico, and Canada. While these tariffs pose a threat, the hosts stress the need for proactive strategies. They suggest considering alternative suppliers from countries like Vietnam, India, or even wi...
In this podcast episode, the focus is on the rising trend of Amazon seller suspensions and how to enhance account health. The guest, an expert in eCommerce compliance, points out that suspensions are becoming more common due to issues like stolen goods entering the platform, tighter enforcement of current policies—part...
In this podcast episode, the focus is on whether Amazon Sponsored Brands are taking away from organic sales. The guest, a senior PPC manager, shares three case studies that reveal mixed outcomes. While sponsored brands can sometimes draw sales from organic listings—especially when they rank well—they are also essential...
In this podcast episode, the hosts delve into omnichannel marketing strategies tailored for Amazon sellers. They stress the need to branch out beyond Amazon, exploring platforms like Walmart and TikTok, but advise sellers to first master one channel before expanding. The discussion highlights the advantages of using Am...
In this podcast episode, the hosts explore the changing landscape of marketing, highlighting four key trends. First, there's a growing skepticism towards traditional advertising. Second, the linear sales funnel is becoming obsolete, necessitating a multi-touchpoint strategy. Third, sales cycles are now longer, requirin...
In this episode of the Lunch With Norm podcast, the focus is on TikTok Shop and its potential for Amazon sellers. The guest expert highlights that TikTok Shop presents a genuine opportunity, unlike past efforts to use TikTok for Amazon sales. It's crucial to recognize that TikTok Shop operates as a social commerce plat...
In this podcast episode, the hosts explore various Amazon programs through a "hot or not" perspective, discussing their pros and cons. They kick things off with the FBA Returnless Resolutions, which they find extremely beneficial for sellers. Next, they critically assess the Amazon Warehousing and Distribution program....
In this podcast episode, we explore how AI-driven personalization is revolutionizing eCommerce, with a particular focus on Amazon's cutting-edge features that customize product visibility based on individual customer preferences. The conversation stresses the necessity for sellers to adjust their strategies in response...
In this podcast episode, the hosts explore the alarming vulnerabilities small businesses face against cyberattacks, often due to insufficient protection and lack of insurance. They share personal stories and expert insights to highlight the pressing need for effective cybersecurity solutions like eSure.ai. The discussi...
In this podcast episode, Rachel explores the essential skill of connecting with audiences for effective viral marketing. With a blend of humor and practical tips, she highlights the importance of understanding what your audience truly wants, using AI tools for content creation, and crafting personalized outreach strate...
In this podcast episode, Melissa shares her inspiring journey from traditional e-commerce to the vibrant world of TikTok, where she successfully promotes her line of organic products. Despite facing challenges like introversion and negative feedback, she reveals effective TikTok strategies, including the importance of ...
This podcast episode delves into the transformative power of influencer marketing for Amazon sellers, emphasizing the benefits of leveraging micro-influencers over traditional celebrity endorsements. The discussion highlights how platforms like Stack Influence can streamline the management of influencer collaborations,...
This podcast episode examines the transformative effects of AI on advertising and customer retention, stressing the necessity for businesses to adapt by enhancing customer service and maintaining brand consistency in a competitive landscape. With the integration of AI into branding strategies, companies can create unif...
This podcast episode emphasizes the significance of proactive measures in driving business growth, particularly in product development, performance evaluation, and cash flow management. Josh advocates for identifying new product opportunities as a leading metric to ensure robust product pipelines, while establishing cl...
This podcast episode delves into the critical strategies for transforming a solopreneur venture into a scalable business, emphasizing the power of visualization, systematic decision-making through scorecards, and fostering a growth-oriented mindset. Ryan outlines essential methodologies, such as identifying "big three"...
This podcast episode delves into the burgeoning realm of custom GPTs, outlining their transformative potential for entrepreneurs through personalized AI experiences, effective monetization strategies, and diverse personal applications. Colin illustrates the simplicity of building unique GPTs with OpenAI's platform whil...
This podcast episode delves into the transformative impact of AI on social media content creation, with Michael predicting a future where AI-generated content becomes the norm. He highlights Pencila as a revolutionary tool that not only automates design through a vast library of templates but also crafts bespoke copy o...
This podcast episode highlights the transformative power of Amazon Attribution and affiliate marketing for brands, emphasizing how these strategies enable sellers to track performance, engage a wider audience, and achieve sustainable growth. By fostering meaningful relationships with affiliates, utilizing effective tra...
Follow this podcast in Podwise
Sign in to get AI summaries, transcripts and mind maps for any episode, including new ones.
