Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
This podcast episode delves into the transformative effects of factory direct selling on eCommerce, highlighting the shifting landscape driven by competitors like TikTok Shop and Timu that challenge Amazon's supremacy. Norm and Steven explore the implications for Amazon sellers, the critical role of AI in differentiati...
This podcast episode provides a comprehensive overview of creating effective Standard Operating Procedures (SOPs), emphasizing the importance of structure, regular reviews, and organization to enhance training and communication within teams. Norm and Vandana explore various tools and strategies, advocating for a balanc...
This podcast episode delves into the evolving landscape of eCommerce and the crucial role of third-party logistics (3PLs), emphasizing the need for adaptability and expertise in navigating Amazon's complex requirements. Afolabi outlines the importance of selecting the right 3PL through due diligence, focusing on their ...
This podcast episode emphasizes the critical role of strategic keyword targeting, on-page SEO, and data-driven approaches for optimizing e-commerce brands' visibility in search results, highlighting that an informed, holistic SEO strategy—grounded in testing and quality backlinks—can empower smaller businesses to compe...
This podcast episode explores the significance of product conversion for sellers on Amazon, highlighting the impact during the halo period for new sellers. It emphasizes that even top sellers can improve their A-plus pages to increase conversion rates. The discussion raises awareness about the untapped potential for gr...
This podcast episode covers various topics, including Prime Day, newsletters, payment options, credit card processing, travel tips, airport lounges, and in-flight Wi-Fi. The speakers discuss strategies for maximizing profits during Prime Day by focusing on inventory management and rank optimization. They also emphasize...
This podcast episode explores the benefits of using AI in product development and image optimization on Amazon. It discusses how AI can analyze customer feedback to identify product issues and provide insights for improvement. The episode emphasizes the use of AI tools like Jungle Scout and ChatGPT to extract valuable ...
This podcast episode explores the underground nature of DeepM.AI and their expertise in leveraging machine learning and artificial intelligence to optimize search rankings on Amazon. DeepM.AI provides brands with situational awareness and detailed analysis, helping them spike up to page one and maintain a permanent sea...
This podcast episode explores the advantages of affiliate marketing for Amazon sellers, particularly during Prime Days. It discusses the strategies for driving sales and optimizing coupon deals, increasing sales before Prime Day, and the impact of affiliate programs on sales spikes and seizing opportunities. The signif...
This podcast episode explores the experience of attending the BDSS and Level Up e-commerce events, highlighting the value of networking and building relationships. The hosts emphasize the importance of attending events to meet new people, make valuable connections, and gain industry knowledge. The section showcases how...
In this episode of Lunch With Norm, Norm Farrar interviews Kevin King, founder of Billion Dollar Seller Summit, about marketing strategies, podcasting, and Amazon selling. They discuss their joint podcast, Marketing Misfits, which highlights unconventional marketing approaches, and Kevin shares insights into creating u...
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