
Lunch With Norm - The eCommerce & Amazon FBA Podcast
Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
The Power of SMS Marketing in 2024 w/ Tadej Bogataj - Ep - 584 - Lunch With Norm
13 Ways AI Can Accelerate Your Ecommerce Business w/ Colin Campbell - Ep - 583 - Lunch With Norm
Visibility on Amazon: Strategies for Boosting Traffic and Sales w/ Larisa Herbai - Ep - 582 - Lunch With Norm
A Broke college dropout turned multi-million dollar business owner w/ Chandler Bolt - Ep - 581 - Lunch With Norm
Google March AI Update and What it Could Mean for How Amazon Treats AI Content w/ Jonathan Gillham - Ep - 580 - Lunch With Norm
Using emotional copy to Improve Conversion w/ Benjamin Webber - Ep - 579 - Lunch With Norm
Amazon Influencer Marketing in 2024 w/ Karandeep Mehta - Ep - 578 - Lunch With Norm
This podcast episode explores the importance of influencers in Amazon seller's product launches and marketing campaigns. It discusses how influencers can provide a massive reach and generate buzz around a new product, resulting in increased visibility and sales. The episode also provides tips on how to find the right i...
How to prompt like a pro- A deep dive into LLM Prompting w/ Britton Upchurch - Ep - 577 - Lunch With Norm
This podcast episode delves into the various aspects of using AI models, specifically focusing on prompting with AI models and leveraging their capabilities effectively. It emphasizes the importance of knowing the limitations of different models and provides tips for achieving better results. The conversation explores ...
How to use AI for Video Creation & Editing w/ Vikram Chalana - Ep - 576 - Lunch With Norm
This podcast episode explores the use of AI in video creation and editing, focusing on the innovative software company Pictory. Pictory utilizes artificial intelligence to transform messages into engaging videos quickly and easily. The discussion highlights the incredible video quality achieved through AI technology, a...
Diversification within the Supply Chain w/ Steven Blustein - Ep - 575 - Lunch With Norm
This podcast episode explores the experiences and challenges related to manufacturing and supply chain management. The speakers discuss their experiences pitching on Shark Tank, the struggles and successes of securing funding, and the fear of the unknown in the global business landscape. They also delve into the import...
My Favorite AI Tools and Software w/ Norm Farrar - Ep - 574 - Lunch With Norm
This podcast episode explores various AI tools and platforms, discussing their potential implications in marketing and business operations. The host introduces and recommends several resources for discovering AI tools and staying updated with AI developments. Additionally, the episode covers the use of AI in writing po...
Behind the Beard - The Story of the Beard Guy w/ Norm Farrar - Ep - 573 - Lunch With Norm
This podcast episode features a conversation with Norm, who shares his entrepreneurial background and experiences in various industries. Norm discusses the influence of his successful father on his career path and the lessons he learned from his own ventures. The episode explores topics such as sales prioritization, ve...
Buy Back Time through Smart Delegation w/ Mike Abramowitz - Ep -572 - Lunch With Norm
This podcast episode explores the importance of valuing time in business and provides strategies for achieving better time management and work-life balance. The speakers discuss the significance of defining the purpose of a business and aligning it with one's life goals. They introduce the "Time Rich Six" framework, wh...
How to Give ChatGPT Access to Your Favorite Apps w/ Bryan McAnulty - Ep - 571 - Lunch With Norm
This podcast episode explores the unique approach of Heights AI in utilizing AI as teammates that assist and coach users, rather than replacing them. It discusses the potential of custom GPTs to connect and interact with various software and tools within a business, automating tasks and streamlining workflows. The epis...
Using Custom Creative to get an ACoS edge in PPC w/ Chris Rawlings - Ep - 570 - Lunch With Norm
This podcast episode explores the significance of custom creative in PPC advertising on Amazon, particularly in sponsored brand ads. The guest highlights the recent changes in Amazon's platform, which now require custom creative for sponsored brand ads. The conversation emphasizes the importance of creative strategies ...
HE+RO Branding for Ecommerce: Leveraging AI for Creative at Scale w/ Amara Omoregie and Jace Brown - Ep - 569 - Lunch With Norm
This podcast episode explores the role of AI in content creation and the importance of authenticity. It emphasizes the need for subject matter experts and human oversight in creating original and effective content. The episode also discusses the challenges and limitations of AI in content generation, highlighting the i...
30 Days Of Emails That Sell And Compel…Done In 3 Minutes w/ Jon Benson - Ep - 568 - Lunch With Norm
This podcast episode explores the significance of pre-prompting in AI copywriting and the transformative impact of long-form content in marketing. The conversation highlights the importance of understanding the psychology of the target audience and crafting tailored copy and storytelling techniques. It also discusses t...
How to Unlock Customer Demand Year-Round w/ Scott Cunningham - Ep - 567 - Lunch With Norm
This podcast episode explores the challenges faced by Amazon sellers who want to expand their business beyond the platform and highlights the differences between Amazon and Shopify. It discusses the importance of transitioning to a direct-to-consumer (D2C) business model on Shopify and the potential results that can be...
Making More Profit & Improving Cash Flow By Leveraging Your Financial Data w/ Ryan Hurley - Ep - 566 - Lunch With Norm
This podcast episode explores the frustrations of using multiple tools for accounting and data analysis in the context of selling on Amazon. It emphasizes the importance of integrating various systems to gain insights into profit margins and inventory metrics. The conversation discusses the differences between accrual ...
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