This UGC Strategy Saves You 100+ Hours a Month | Liz Saunders

In this episode of the podcast, host Norman Farrar interviews Liz Saunders, President of the creator division of WayWord, about investing in creators and influencers. Liz shares insights on finding authentic creators, emphasizing engagement and brand alignment over follower count. She discusses the importance of brand awareness campaigns, building long-term relationships with creators, and commission stacking. Liz also addresses common mistakes brands and creators make, such as spamming and neglecting copyright issues, and offers advice on repurposing content and optimizing it for search engines. The episode also touches on Amazon's Creator Connections and the future trends in product-focused content.