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Guy Raz | Wondery · Business

How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.

Episodes

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Advice Line with Stacy Madison of Stacy’s Pita Chips

16 Oct 2025
54m
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In this episode of "How I Built This Lab," Guy Raz hosts Stacy Madison, the founder of Stacy's Pita Chips, to offer business advice to entrepreneurs. They take calls from Sam Cagle of DoughGuy, who seeks advice on scaling his pizza-making community into a broader baking brand, Alex Hildebrandt of Suyo Pisco, who needs ...

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Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

13 Oct 2025
1h 13m
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In this episode of "How I Built This," Guy Raz interviews Mike and Alex Faherty, the twin brothers behind the surf-inspired clothing brand Faherty. They discuss their journey from a childhood dream to a $250 million business, detailing Mike's fashion design background and Alex's finance expertise. They recount launchin...

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Advice Line with Michael Dubin of Dollar Shave Club

09 Oct 2025
53m
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This episode of "How I Built This Lab" features Guy Raz and Michael Dubin, founder of Dollar Shave Club, offering advice to entrepreneurs. They address questions from three callers: Benita Casbo, who seeks marketing strategies for her Syrian cheese product; Brandon Davis, who needs guidance on maintaining customer serv...

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Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand

06 Oct 2025
1h 6m
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In this episode of How I Built This, Guy Raz interviews Vijen Patel, the founder of Pressbox, a dry cleaning and laundry service that utilized lockers in apartment buildings for convenient 24/7 access. Patel recounts his journey from a disillusioned private equity associate to an entrepreneur, identifying the fragmente...

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Advice Line with Tony Xu of Doordash

02 Oct 2025
49m
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In this episode of "How I Built This Lab," host Guy Raz and DoorDash founder Tony Xu offer advice to entrepreneurs. They speak with Ron Cormier of Steelport Knife Co. about expanding product lines, Catherine Shaw of Spring and Mulberry about fundraising strategies for her chocolate company, and Iori Gabay of Route 22 M...

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Craigslist: Craig Newmark — The Forrest Gump of the Internet

29 Sep 2025
1h 5m
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In this episode of How I Built This, Guy Raz interviews Craig Newmark, the founder of Craigslist, about his journey from creating a simple email list to building one of the most popular online classified ad sites in the world. Newmark discusses his early struggles with socialization, his love for science fiction, and h...

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Advice Line with Randy Hetrick of TRX

25 Sep 2025
52m
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In this episode of "How I Built This Lab," host Guy Raz and TRX founder Randy Hetrick offer advice to entrepreneurs. First, Paige from Benny, an energy drink company, seeks guidance on launching in Target stores nationwide, focusing on marketing strategies and potential collaborations. Then, Kerri from Peaked Pies, an ...

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Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation

22 Sep 2025
1h 6m
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"How I Built This" features Guy Raz interviewing Allison and Stephen Ellsworth, the co-founders of Poppi, a prebiotic soda company. They discuss their backgrounds, meeting in Utah, and Allison's health issues that led to experimenting with apple cider vinegar. They detail the early stages of their business, initially n...

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Advice Line with Bobbi Brown of Jones Road Beauty

18 Sep 2025
45m
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In this episode of "How I Built This Lab," Guy Raz hosts Bobbi Brown to provide advice to entrepreneurs who call in with business challenges. The first caller, Mark Sokolowski, an orthopedic surgeon, seeks advice on scaling his cabbage-based joint pain relief rub, CabDab. Bobbi suggests focusing on PR and targeted mark...

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Nirav Tolia: Nextdoor. How neighborhood chatter went global

15 Sep 2025
1h 8m
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In this episode of "How I Built This," Guy Raz interviews Nirav Tolia, the co-founder and current CEO of Nextdoor, about his entrepreneurial journey. Tolia recounts his early days at Yahoo, his first startup ePinions, its near-failure during the dot-com crash, and his eventual departure. He then discusses his second ve...

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Advice Line with Dave Weiner of Priority Bicycles

11 Sep 2025
55m
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In this episode of "How I Built This Lab: The Advice Line," host Guy Raz and guest Dave Weiner, founder of Priority Bicycles, offer advice to entrepreneurs who call into the show. The first caller, Dave Lanning from Dave's Coffee, seeks guidance on expanding his coffee milk syrup business nationally and educating consu...

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Carlton Calvin: Razor. The wild rise, collapse, and reinvention of a mobile toy empire.

08 Sep 2025
1h 13m
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In this episode of How I Built This, Guy Raz interviews Carlton Calvin, the co-founder of Razor, about his journey in the toy business. Carlton recounts his early entrepreneurial ventures, including selling scorpion-embedded pogs and yo-yos, before stumbling upon the Razor scooter craze. He discusses the challenges of ...

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Advice Line: Playing to Your Strengths

04 Sep 2025
37m
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In this episode of "How I Built This Lab: Advice Line," Guy Raz hosts a special mashup featuring three entrepreneurs seeking guidance from seasoned founders. Honor from Dosey seeks advice from Troy Carter on celebrity partnerships for her pill organizer business. RV Xiongwei of ProltUp Optics consults with Joe Gebbia o...

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Don Vultaggio: AriZona Beverage Company - The Snap Decision That Outsmarted Snapple

01 Sep 2025
59m
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In this episode of How I Built This, Guy Raz interviews Don Vultaggio, the co-founder of Arizona Iced Tea, about his journey from a beer distributor to a beverage industry giant. Vultaggio recounts the early days of his career, partnering with John Farolito, and the challenges they faced in the beer distribution busine...

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Advice Line with Tim Ferriss

28 Aug 2025
46m
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This episode of "How I Built This Lab" features host Guy Raz and guest Tim Ferriss offering business advice to entrepreneurs. They speak with Lauryn Menard, founder of Gob, a sustainable earplug company, discussing strategies for scaling her business across different markets (music venues and direct-to-consumer). Next,...

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(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp

25 Aug 2025
1h 19m
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In this episode of "How I Built This," Guy Raz interviews Ben Chestnut, the co-founder of Mailchimp, exploring the company's journey from a web design business side project to a leading online marketing platform. Chestnut recounts Mailchimp's early days, bootstrapped beginnings, and the pivotal decision to focus on sma...

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Advice Line with Jamie Siminoff of Ring (August 2024)

21 Aug 2025
51m
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This episode of How I Built This Lab features an advice line segment where host Guy Raz and Ring founder Jamie Siminoff offer guidance to three up-and-coming entrepreneurs. Victor Hugo Hernandez seeks advice on launching a Kickstarter campaign for his ErgoFlex Desk, a smart, tilting sit-stand desk. Iyin Akilabi Oladime...

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Madison Reed: Amy Errett

18 Aug 2025
1h 18m
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In this episode of How I Built This, Guy Raz interviews Amy Errett, the founder of Madison Reed, a hair color brand. Amy discusses her journey from finance and consulting to launching Madison Reed at the age of 56, driven by her wife's frustration with at-home hair color options. She recounts early challenges, includin...

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Exclusive Update: The Chef Who Shocked the Culinary World and Why He’s Changing Course Again—Daniel Humm of Eleven Madison Park

13 Aug 2025
43m
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In this episode of How I Built This Lab, Guy Raz interviews Daniel Humm, chef and owner of Eleven Madison Park, about his decision to transition the restaurant to a fully plant-based menu and the subsequent evolution to reintroduce some animal products. Humm discusses the creative restlessness that led to the initial s...

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Crumbl: Jason McGowan

11 Aug 2025
1h 4m
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In this episode of "How I Built This," Guy Raz interviews Jason McGowan, co-founder of Crumbl Cookies, about the company's rapid growth and unique business model. McGowan discusses starting the business with his cousin Sawyer Hemsley, initially focusing on technology and delivery before perfecting their cookie recipe t...

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