Madison Reed: Amy Errett

In this episode of How I Built This, Guy Raz interviews Amy Errett, the founder of Madison Reed, a hair color brand. Amy discusses her journey from finance and consulting to launching Madison Reed at the age of 56, driven by her wife's frustration with at-home hair color options. She recounts early challenges, including separating from her co-founders, a failed Groupon promotion, and difficulties in fundraising due to the industry's perception. Amy also shares insights into building a direct-to-consumer model, incorporating technology for color matching, and expanding into physical locations and retail partnerships. She reflects on the impact of the pandemic, her approach to leadership, and the company's focus on growth and profitability, while aiming to create a legacy brand in the hair color industry.