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Guy Raz | Wondery · Business

How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.

Episodes

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Advice Line with Mei Xu of Chesapeake Bay Candle and Blueme

07 Aug 2025
41m
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In this episode of How I Built This Lab, Guy Raz and Mei Xu, founder of Chesapeake Bay Candle and Blueme, offer business advice to entrepreneurs who call into the show. The first caller, Sasha Milstein, founder of Aunt Ethel's Pot Pies, seeks advice on finding a co-founder to help with production and manufacturing. Mei...

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Simon Cowell: Music Mogul

04 Aug 2025
1h 8m
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In this episode of "How I Built This," Guy Raz interviews Simon Cowell, the well-known music mogul and television personality, about his journey in the entertainment industry. Cowell recounts his early experiences, from working in the mailroom at EMI Music Publishing to his breakthrough with Sunita's "So Macho" and "To...

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Advice Line with Isaac Larian of MGA Entertainment

31 Jul 2025
42m
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In this episode of "How I Built This Lab," host Guy Raz and Isaac Larian, founder of MGA Entertainment, offer business advice to entrepreneurs who call into the show. They address challenges related to marketing, branding, funding, and growth strategies. Meghan from "T is for Taught" receives advice on targeting grandp...

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Torchy's Tacos: Mike Rypka

28 Jul 2025
1h 24m
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"How I Built This" features an interview with Mike Rypka, the founder of Torchy's Tacos, detailing his journey from a troubled teenager to a successful entrepreneur. Rypka recounts his early struggles with substance abuse, his time in culinary school, and his experiences working in various kitchens. The narrative focus...

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Advice Line with Troy Carter of Atom Factory

24 Jul 2025
43m
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In this episode of "How I Built This Lab," Guy Raz and guest Troy Carter offer advice to entrepreneurs who call into the show. The first caller, Madelyn, seeks guidance on scaling her postpartum meal delivery service, The Nest Prep, beyond the Phoenix area, with Troy and Guy suggesting a slow, methodical expansion, sta...

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WHOOP: Will Ahmed

21 Jul 2025
1h 5m
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In this episode of How I Built This, Guy Raz interviews Will Ahmed, the founder of WHOOP, a wearable health tracker. Ahmed recounts his journey from being a college athlete struggling with overtraining to identifying the need for continuous body metric measurement. He discusses the challenges of developing the technolo...

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Advice Line with Justin McLeod of Hinge

17 Jul 2025
39m
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In this episode of "How I Built This Lab," host Guy Raz and guest Justin McLeod, founder of Hinge, offer business advice to three entrepreneurs who call into the show. Jessica from Guess Where Trips seeks advice on expanding her mystery road trip business beyond its successful Ontario market, receiving suggestions to f...

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Chobani: Hamdi Ulukaya (2022)

14 Jul 2025
1h 28m
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In this episode of How I Built This, Guy Raz interviews Hamdi Ulukaya, the founder of Chobani, about his journey from a rural village in Turkey to building the largest yogurt brand in America. Ulukaya recounts his early life, his arrival in the U.S. with little English and money, and his initial foray into the feta che...

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Advice Line with Norma Kamali of Norma Kamali (November 2024)

10 Jul 2025
50m
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In this episode of "How I Built This Lab: Advice Line," host Guy Raz and fashion designer Norma Kamali offer business advice to entrepreneurs. They speak with Ahmed Ijaz of Cambridge Spectacle Company about attracting investors by emphasizing the brand's British heritage and connection to Cambridge University. They als...

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Rick Steves' Europe: Rick Steves (2021)

07 Jul 2025
1h 17m
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In this episode of How I Built This, Guy Raz interviews Rick Steves, the founder of Rick Steves Europe, about his journey from a piano teacher and budget traveler to building a $100 million travel business. Steves recounts his early travels in Europe, funded by piano lessons and coin collecting, and how those experienc...

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Advice Line with Jim Koch of Boston Beer Company (August 2024)

03 Jul 2025
51m
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In this episode of "How I Built This Lab," host Guy Raz and Jim Koch, founder of Boston Beer Company, offer advice to entrepreneurs. They speak with Kim Jones of Tropical Vibes about crafting a brand story, Llance Kessner of Millie's Sipping Broth about funding growth, and Ami Dana of Blay Electric about conveying a un...

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Talenti: Josh Hochschuler

30 Jun 2025
1h 12m
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In this episode of "How I Built This," Guy Raz interviews Josh Hochschuler, the founder of Talenti gelato. Josh recounts his journey from moving to Argentina after college and discovering gelato, to starting his own gelato business in the U.S. The narrative details the initial struggles of opening a retail gelato shop,...

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Advice Line with Eric Ryan of Method

26 Jun 2025
46m
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In this episode of "How I Built This Lab," host Guy Raz and serial entrepreneur Eric Ryan offer business advice to three callers. Aubrey Walaski from Transparent Hospitality seeks guidance on scaling her bakery and restaurant concept, Perenne, and finding a mentor. Maggie Gerth, founder of Props Luggage, questions whet...

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UNTUCKit: Chris Riccobono

23 Jun 2025
1h 13m
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In this episode of "How I Built This," Guy Raz interviews Chris Riccobono, the founder of UNTUCKit, about his journey in creating a successful apparel brand. Riccobono discusses his initial struggles with corporate America and his early entrepreneurial ventures, including a wine blog and a dating service concept. The c...

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Advice Line with Marcia Kilgore of Beauty Pie

19 Jun 2025
39m
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In this episode of "How I Built This Lab," Guy Raz hosts Marcia Kilgore, a serial entrepreneur and founder of Beauty Pie, to answer business questions from listeners. The episode features three entrepreneurs seeking advice on various challenges: scaling an ice cream business, overcoming the fear of failure in a skincar...

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Figma: Dylan Field

16 Jun 2025
1h 14m
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In this episode of "How I Built This," Guy Raz interviews Dylan Field, the co-founder of Figma, about his journey from a child actor and math enthusiast to a college dropout and successful tech entrepreneur. Field recounts meeting his co-founder Evan Wallace, applying for the Thiel Fellowship, and the initial struggles...

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Advice Line with Perry Chen of Kickstarter

12 Jun 2025
46m
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In this episode of "How I Built This Lab," host Guy Raz and Kickstarter co-founder Perry Chen offer business advice to entrepreneurs. They speak with Jesse Hodge of Modtub, a cold plunge company, advising him on whether to sell or seek a CEO. Next, they assist Catharine Kerbis of HYCH hot sauce on scaling her business ...

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Perfect Snacks: Bill and Leigh Keith

09 Jun 2025
1h 26m
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In this episode of How I Built This, Guy Raz interviews Bill and Leigh Keith, the brother-sister co-founders of Perfect Snacks. They recount their unconventional upbringing, raised in poverty while traveling the Western United States in a school bus with their ten siblings, and how their father, a health and fitness en...

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Advice Line with Mark Ramadan of Sir Kensington's (June 2024)

05 Jun 2025
51m
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In this episode of "How I Built This Lab: The Advice Line," host Guy Raz and Mark Ramadan, co-founder of Sir Kensington's, offer business advice to entrepreneurs. They speak with Pat from Dripsy about getting his kitchen sink strainer into retail stores, Lucas from Taco Shop about competing with a new Chipotle location...

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Tatcha: Vicky Tsai (July 2020)

02 Jun 2025
1h 17m
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In this episode of How I Built This, Guy Raz interviews Vicky Tsai, the founder of Tatcha, a skincare brand inspired by Japanese beauty rituals. Tsai recounts her journey from working in finance to launching Tatcha after struggling with acute dermatitis and discovering traditional Japanese skincare during a trip to Kyo...

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