Advice Line with Justin McLeod of Hinge

In this episode of "How I Built This Lab," host Guy Raz and guest Justin McLeod, founder of Hinge, offer business advice to three entrepreneurs who call into the show. Jessica from Guess Where Trips seeks advice on expanding her mystery road trip business beyond its successful Ontario market, receiving suggestions to focus on depth over breadth and incentivize social media sharing. Nick from Framework Doors in New Zealand asks about driving word-of-mouth for his steel security doors, and is advised to offer referral incentives and partner with related businesses. Finally, Chandler from Archive22, a creator of hand-drawn sports memorabilia, wants to improve his online presence; he is encouraged to better showcase the unique, hand-crafted nature of his art and to consider limited editions or collaborations with athletes.