WHOOP: Will Ahmed

In this episode of How I Built This, Guy Raz interviews Will Ahmed, the founder of WHOOP, a wearable health tracker. Ahmed recounts his journey from being a college athlete struggling with overtraining to identifying the need for continuous body metric measurement. He discusses the challenges of developing the technology, securing funding, and competing against major brands like Nike and Amazon. Ahmed emphasizes WHOOP's focus on physiological data, its subscription-based model, and its initial strategy of targeting elite athletes to build brand credibility, highlighting key decisions and moments that shaped the company's growth and resilience.