Advice Line with Troy Carter of Atom Factory

In this episode of "How I Built This Lab," Guy Raz and guest Troy Carter offer advice to entrepreneurs who call into the show. The first caller, Madelyn, seeks guidance on scaling her postpartum meal delivery service, The Nest Prep, beyond the Phoenix area, with Troy and Guy suggesting a slow, methodical expansion, starting with nearby Arizona markets and focusing on maintaining quality. The second caller, Tyler, asks about structuring relationships with micro-influencers for his water purification equipment company, Guzzle H2O, and Troy recommends offering advisory shares and focusing on authentic partnerships. The final caller, Gina, discusses the challenges of declining ad performance for her dog-lover e-commerce gift shop, Good Thomas, and Troy advises shifting towards event-based marketing and cultural partnerships to leverage the brand's social media potential.