08 Sept 2025
1h 13m
Carlton Calvin: Razor. The wild rise, collapse, and reinvention of a mobile toy empire.
How I Built This with Guy Raz
In this episode of How I Built This, Guy Raz interviews Carlton Calvin, the co-founder of Razor, about his journey in the toy business. Carlton recounts his early entrepreneurial ventures, including selling scorpion-embedded pogs and yo-yos, before stumbling upon the Razor scooter craze. He discusses the challenges of managing rapid growth, dealing with copycats, and navigating the boom-and-bust cycles of the toy industry. Carlton also shares insights into brand building, product innovation, and the impact of tariffs on his business, as well as his plans for the future of Razor and his interest in artificial intelligence.
Outlines
Part 1: Early Ventures
Part 2: Razor Scooter Success
Part 3: Expansion and Challenges
Part 4: Reflection and Future Outlook
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