08 Sept 2025
1h 13m

Carlton Calvin: Razor. The wild rise, collapse, and reinvention of a mobile toy empire.

Podcast cover

How I Built This with Guy Raz

In this episode of How I Built This, Guy Raz interviews Carlton Calvin, the co-founder of Razor, about his journey in the toy business. Carlton recounts his early entrepreneurial ventures, including selling scorpion-embedded pogs and yo-yos, before stumbling upon the Razor scooter craze. He discusses the challenges of managing rapid growth, dealing with copycats, and navigating the boom-and-bust cycles of the toy industry. Carlton also shares insights into brand building, product innovation, and the impact of tariffs on his business, as well as his plans for the future of Razor and his interest in artificial intelligence.

Outlines

Part 1: Early Ventures

Part 2: Razor Scooter Success

Part 3: Expansion and Challenges

Part 4: Reflection and Future Outlook

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