Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation

"How I Built This" features Guy Raz interviewing Allison and Stephen Ellsworth, the co-founders of Poppi, a prebiotic soda company. They discuss their backgrounds, meeting in Utah, and Allison's health issues that led to experimenting with apple cider vinegar. They detail the early stages of their business, initially named Mother Beverage, selling at farmers' markets, and their appearance on Shark Tank, where they secured a deal with Rohan Oza. The narrative covers the rebranding to Poppi, the challenges of launching during the COVID-19 pandemic, leveraging TikTok for marketing, and ultimately, the acquisition of Poppi by Pepsi for nearly $2 billion. The Ellsworths share insights on working as a couple, the importance of hard work, and creating a brand that resonates with consumers.