Advice Line with Randy Hetrick of TRX

In this episode of "How I Built This Lab," host Guy Raz and TRX founder Randy Hetrick offer advice to entrepreneurs. First, Paige from Benny, an energy drink company, seeks guidance on launching in Target stores nationwide, focusing on marketing strategies and potential collaborations. Then, Kerri from Peaked Pies, an Australian bakery cafe group, asks about finding a strategic investor to scale her franchise, emphasizing the importance of operational expertise. Finally, Katharine from Adapt Apparel, which designs adaptive clothing for people with disabilities and mobility issues, questions whether to narrow her focus or continue serving multiple sectors, with a recommendation to concentrate on hospitals and care facilities initially.