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Guy Raz | Wondery · Business

How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.

Episodes

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Advice Line with Todd Graves of Raising Cane's

25 Dec 2025
50m
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In this episode of "How I Built This Lab," Guy Raz hosts Todd Graves, founder of Raising Cane's, to offer advice to entrepreneurs who call into the show. The first caller, Evan Sledge from Whiskey Morning Coffee, seeks guidance on whether to franchise his coffee shop business or grow it independently. Todd and Guy advi...

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Exploding Kittens: Elan Lee. How cat-themed Russian Roulette changed game night forever

22 Dec 2025
1h 27m
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In this episode of How I Built This, Guy Raz interviews Elan Lee, the co-founder of Exploding Kittens, about the origins and growth of his game company. Lee recounts his early interest in taking things apart, his work at Industrial Light & Magic and Microsoft, and how a trip to Hawaii led to the creation of the Explodi...

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Advice Line with Bobby Trussell of Tempur-Pedic

18 Dec 2025
44m
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In this episode of "The Advice Line" on How I Built This Lab, host Guy Raz and Tempur-Pedic founder Bobby Trussell offer business advice to early-stage founders. The first caller, Lyf Gildersleeve from Flying Fish Company, seeks guidance on expanding his fish market and restaurant business, with Trussell and Raz sugges...

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93 Rejections, One Revolution: How Indiegogo Changed Crowdfunding Forever

15 Dec 2025
1h 7m
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In this episode of How I Built This, Guy Raz interviews Danae Ringelmann and Slava Rubin, the co-founders of Indiegogo, a crowdfunding platform. They discuss their backgrounds, the initial idea for Indiegogo, and the challenges they faced in launching and growing the company, particularly during the 2008 financial cris...

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Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring

11 Dec 2025
43m
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In this episode of "How I Built This Lab," Guy Raz hosts the Advice Line, featuring veteran entrepreneurs Jamie Siminoff of Ring and Scott Tannen of Boll & Branch, who offer guidance to callers facing business challenges. The founders provide tailored advice on topics ranging from bootstrapping versus seeking investmen...

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Khan Academy: Sal Khan. From Tutoring His Cousins to Teaching the World For Free (September 2020)

08 Dec 2025
1h 18m
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In this episode of How I Built This, Guy Raz interviews Sal Khan, the founder of Khan Academy, about his journey from tutoring his cousins in math to creating a free online learning platform used by millions worldwide. Sal recounts his upbringing, academic pursuits, and career in finance, which he left to pursue Khan A...

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Advice Line with Jane Wurwand of Dermalogica (December 2024)

04 Dec 2025
52m
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In this episode of How I Built This Lab, host Guy Raz and Dermalogica co-founder Jane Wurwand offer advice to three early-stage entrepreneurs. Camille from Chunky Vegan seeks guidance on scaling her premium, sustainable baby food brand while maintaining quality. Molly, founder of Baby Booty, explores strategies to enco...

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Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map.

01 Dec 2025
1h 3m
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In this episode of How I Built This, Guy Raz interviews Meridith Baer, the founder of Meridith Baer Home, a successful home staging company. Meridith shares her unconventional life story, from growing up on the grounds of San Quentin prison to working for Penthouse magazine and dating Patrick Stewart. She discusses her...

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Advice Line with Bill Creelman of Spindrift

27 Nov 2025
48m
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In this episode of "How I Built This Lab," host Guy Raz and Spindrift founder Bill Creelman offer business advice to entrepreneurs. The first caller, Josh Jankowitz, seeks guidance on maintaining authenticity while scaling his Donna's Pickle Beer brand. Bill emphasizes the importance of using real ingredients as a uniq...

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Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry

24 Nov 2025
1h 4m
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In this episode of "How I Built This," Guy Raz interviews Travis Rosbach, the co-founder of Hydro Flask, about his journey in creating the popular water bottle brand. Rosbach recounts his initial frustration with the lack of suitable reusable water bottles, leading him to design his own vacuum-insulated stainless steel...

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Advice Line with Anthony Casalena of Squarespace

20 Nov 2025
48m
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In this episode of "How I Built This Lab," host Guy Raz is joined by Anthony Casalena, the founder and CEO of Squarespace, to offer business advice to entrepreneurs who call into the show. They speak with Bob Zekowski from Custom Sleep Technology, offering advice on improving his website and exploring partnerships to g...

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Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.

17 Nov 2025
1h 16m
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In this episode of How I Built This, Guy Raz interviews Ben Francis, the co-founder of Gymshark, about his journey from a college dropout delivering pizzas to becoming the UK's youngest billionaire. Ben recounts starting Gymshark with a friend, Lewis Morgan, initially dropshipping supplements before transitioning to ap...

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Advice Line with Chet Pipkin of Belkin International

13 Nov 2025
47m
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In this episode of "How I Built This Lab: The Advice Line," host Guy Raz and Belkin founder Chet Pipkin offer business advice to entrepreneurs. They speak with Daniel Mull, founder of Earth Suds, about expanding beyond travel use and making his sustainable shampoo tablets more appealing for everyday consumers. Next, th...

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Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

10 Nov 2025
50m
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In this episode of How I Built This, Guy Raz interviews Tom Hale, the founder and CEO of Backroads, an active travel company. Hale recounts his journey from a dissatisfying job in environmental planning to launching Backroads after a middle-of-the-night epiphany. He describes the initial challenges, including a near-ca...

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Advice Line with Tariq Farid of Edible Arrangements

06 Nov 2025
50m
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In this episode of "The Advice Line" on How I Built This Lab, host Guy Raz and Tariq Farid, the founder of Edible Arrangements, offer business advice to entrepreneurs who call into the show. They speak with Jake DeLeon, founder of Fila Manila, about introducing Filipino flavors to the US market and suggest focusing on ...

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Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.

03 Nov 2025
1h 7m
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In this episode of How I Built This, Guy Raz interviews Natalie Gordon, the founder and CEO of Babylist, about her journey building the popular baby registry website. Natalie recounts her early career at Amazon, her initial entrepreneurial attempt with a language exchange platform, and the pivotal experience of feeling...

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Advice Line with Niraj Shah of Wayfair

30 Oct 2025
44m
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This episode of How I Built This Lab features Guy Raz and Niraj Shah, co-founder of Wayfair, offering advice to entrepreneurs. They address challenges faced by three different businesses: Cooksticks, a dehydrated chicken stock company struggling with customer understanding; Daily Shade Sunscreen, a mineral sunscreen br...

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Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

27 Oct 2025
1h 12m
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In this episode of How I Built This, Guy Raz interviews Jeff Braverman, the chairman of Nuts.com, about transforming his family's small Newark Nut Company into a successful online snack business. Braverman recounts his early experiences working in the store, his decision to leave finance and join the family business, a...

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Advice Line with John Zimmer of Lyft

23 Oct 2025
50m
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In this episode of "How I Built This Lab," Guy Raz hosts John Zimmer, co-founder of Lyft, to offer advice to entrepreneurs who call into the show. The episode features three business owners: one who invented a shower head that mixes soap and water, designed for both luxury and mobility assistance; another who created w...

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Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

20 Oct 2025
1h 33m
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In this episode of How I Built This, Guy Raz interviews Chip and Joanna Gaines, the couple behind the Magnolia brand, to explore their journey from flipping houses in Waco, Texas, to building a massive lifestyle empire. They discuss Chip's early entrepreneurial ventures and baseball career, Joanna's initial aspirations...

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