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Guy Raz | Wondery · Business

How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.

Episodes

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Advice Line with Miguel McKelvey of WeWork

05 Mar 2026
44m
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This episode of "How I Built This Lab" features WeWork co-founder Miguel McKelvey offering advice to entrepreneurs. The central theme revolves around strategies for business growth and overcoming specific challenges. Jane Barthel of Copa Threads seeks advice on scaling her women's pants brand while maintaining high-qua...

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Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

02 Mar 2026
1h 0m
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Cameron Healy, founder of Kettle Foods and co-founder of Kona Brewing Company, recounts building a $300 million brand by making potato chips in Salem, Oregon, and unexpectedly finding success in the United Kingdom. Healy describes starting with a natural foods distribution business and later transitioning to manufactur...

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Advice Line with Alexa Hirschfeld of Paperless Post

26 Feb 2026
41m
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This episode of "How I Built This Lab" features Alexa Hirschfeld of Paperless Post, offering advice to entrepreneurs. The first caller, Jess Walker of Five Dot Post, seeks guidance on branding a successful collaboration with Sweet Paws, debating whether to maintain the combined brand or create a standalone identity. Al...

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Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

23 Feb 2026
1h 11m
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Jim McKelvey, co-founder of Square, recounts the company's origins and the challenges it overcame. McKelvey details how a personal frustration—being unable to accept American Express for his glass art—led to the idea of a mobile credit card reader. He describes Square's early days, including hiring Jack Dorsey as an in...

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Advice Line with Pete Maldonado and Rashid Ali of Chomps

19 Feb 2026
48m
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This episode of Advice Line features Pete Maldonado and Rashid Ali, co-founders of Chomps, offering business advice to entrepreneurs. The first caller, Yadi Deriz, founder of Yadi's Empanadas, seeks guidance on expanding her successful college campus business. Pete and Rashid suggest exploring a commissary model for di...

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Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

16 Feb 2026
1h 0m
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John Osher, the serial entrepreneur behind the Spinbrush, recounts his journey of multiple successful ventures. Beginning with an earring store in college, Osher learned the importance of pricing based on market value rather than cost. He later transitioned through various businesses, including energy-saving devices an...

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Advice Line with Julia Hartz of Eventbrite

12 Feb 2026
46m
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This episode of "How I Built This Lab" features an advice line format where host Guy Raz and Eventbrite co-founder Julia Hartz offer guidance to entrepreneurs. They address challenges faced by Mia, who runs a pottery-focused YouTube channel and online store, advising her to strategically integrate her YouTube content t...

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Netflix: Reed Hastings. “We’re Not a Family.” The Provocative Idea That Helped Build a Streaming Giant

09 Feb 2026
1h 24m
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Reed Hastings, co-founder of Netflix, recounts the company's journey from a DVD rental service to a streaming giant. Hastings details early struggles, including a near sale to Blockbuster and the challenges of navigating the dot-com bubble burst. He emphasizes the importance of talent density and a culture of "freedom ...

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Advice Line with Jon Stein of Betterment

05 Feb 2026
46m
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This episode of "The Advice Line" features Jon Stein, founder of Betterment, offering business advice to entrepreneurs. The central theme revolves around strategic decision-making for small businesses, particularly regarding growth, branding, and resource allocation. Dan from Heretic Yerba seeks advice on prioritizing ...

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HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza

02 Feb 2026
55m
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HOKA's journey from a radical running shoe concept to a $2 billion brand is explored, highlighting the insights of founders Jean-Luc Diard and Nicolas Mermoud. Diard and Mermoud recount their early careers at Salomon, where they learned the value of innovation and consumer feedback. The pivotal moment of Mermoud's grue...

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Advice Line with Serial Entrepreneur Mark Cuban

29 Jan 2026
53m
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This episode of "The Advice Line" features Mark Cuban offering business advice to entrepreneurs. The central theme revolves around balancing growth with profitability, particularly for small businesses. Cuban advises Lucy, founder of One Trick Pony peanut butter, to prioritize profitability over rapid sales growth, esp...

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Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

26 Jan 2026
1h 9m
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Taylor Guitars' co-founders, Bob Taylor and Kurt Listug, recount building their acoustic guitar brand from a small repair shop. Bob's innovative, playable guitar necks, diverging from the era's "baseball bat" necks, attracted electric guitar players. Facing financial struggles, they secured a loan to buy the shop, init...

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Advice Line with Monica Nassif of Mrs. Meyers

22 Jan 2026
40m
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This episode of "How I Built This Lab" features Monica Nassif, the founder of Mrs. Meyers, offering advice to entrepreneurs. The central theme revolves around brand building, marketing strategies, and scaling businesses. Allison Ombres of Ancelia Hair seeks marketing advice for her wig business, focusing on how to high...

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Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder

19 Jan 2026
1h 20m
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Gymboree's journey from a local playgroup to a national franchise is examined through the experiences of its founder, Joan Barnes. Facing loneliness as a new mom, Barnes created a play program that quickly evolved into a sought-after franchise. Despite external success, the business model proved unsustainable due to th...

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Advice Line with Neil Blumenthal of Warby Parker

15 Jan 2026
45m
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This episode of "How I Built This Lab" features Neil Blumenthal, co-founder and co-CEO of Warby Parker, offering advice to entrepreneurs. The central theme revolves around scaling businesses and refining marketing strategies. Kimber Crandall of PearlPop seeks advice on expanding awareness for her innovative toothpaste ...

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La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

12 Jan 2026
1h 8m
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La Colombe Coffee Roasters' origin story is explored, detailing its founding by Todd Carmichael and J.P. Iberti, who aimed to elevate coffee to a culinary level by sourcing directly from farms and partnering with chefs. The narrative recounts their initial struggles, including operating without permits and using a garb...

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Advice Line with Jack Conte of Patreon (December 2024)

08 Jan 2026
53m
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This episode of How I Built This Lab features an advice line segment with Jack Conte, co-founder of Patreon, offering guidance to entrepreneurs. The central theme revolves around community building, marketing strategies, and adapting business models. Conte emphasizes the importance of authenticity and embracing one's u...

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Dollar Shave Club: Michael Dubin, From Zero to a Billion Dollar Exit in Five Years (December 2018)

05 Jan 2026
52m
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Michael Dubin, founder of Dollar Shave Club, recounts building the company from a warehouse of unwanted razors to a billion-dollar acquisition by Unilever in just five years. Dubin describes how his background in improv comedy and video marketing helped him create a viral launch video that challenged Gillette's dominan...

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Advice Line: Tapping AI as a Resource for Your Business

01 Jan 2026
43m
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In this episode of "How I Built This Lab: The Advice Line," Guy Raz hosts a special mashup featuring returning guests Randy Hetrick (TRX), Todd Graves (Raising Canes), and Mei Xu (Chesapeake Bay Candle) to offer advice to entrepreneurs. Shereen from Moji Masala seeks advice on scaling her Indian spice packet business b...

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SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed

29 Dec 2025
1h 24m
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In this episode of How I Built This, Guy Raz interviews Val and Breezy Griffith, the mother-daughter team behind SkinnyDipped almonds. They discuss their journey from experimenting in their home kitchen to building a multi-million dollar brand. The Griffiths recount early challenges, including manufacturing difficultie...

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