La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
How I Built This with Guy Raz
La Colombe Coffee Roasters' origin story is explored, detailing its founding by Todd Carmichael and J.P. Iberti, who aimed to elevate coffee to a culinary level by sourcing directly from farms and partnering with chefs. The narrative recounts their initial struggles, including operating without permits and using a garbage chute as a chimney. A turning point came when a private equity investment clashed with their vision, leading to Hamdi Ulukaya of Chobani becoming an investor to support their ready-to-drink coffee innovation. Carmichael and Iberti reflect on the roles of hard work and luck in their success, emphasizing the importance of community and giving back. The episode also includes a spotlight on Peter Mann, founder of Aranci air purifiers, highlighting his pivot to electric motors and his autism diagnosis, which has shaped his approach to business and inclusivity.
Part 1: Origins, Background
Part 2: Preparation, Strategy
Part 3: Operations, Sourcing
Part 4: Growth, Challenges
Part 5: Innovation, Inclusion
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