240 - AI-First Messaging Means Nothing To Your Customers (Amanda Natividad, VP of Marketing at SparkToro)
25 Jun 2025
49m
Anna Furmanov · Business
Building With Buyers
Building With Buyers is a show for marketing leaders on how to grow companies without losing sight of the buyer. Too many teams end up stuck in the office, staring at whiteboards and spreadsheets, chasing revenue while the buyer experience becomes an afterthought. This show is about proving you can have both: real growth and a buyer experience that surprises and delights. Hosted by Anna Furmanov. Visit furmanovmarketing.com to learn more about the host.
Episodes
239 - Why Everyone's Talking About Customer Led Growth Again (Greg Portnoy, CEO & Co-Founder at Euler)
18 Jun 2025
25m
238 - Your Customers (Not Your Product) Are Your Moat With Emily Kramer
11 Jun 2025
44m
237 - From $800K to $10M Without A Growth Hacker (Jennifer Tsay, CEO & Co-Founder at Shoott)
04 Jun 2025
27m
236 - Beyond JTBD: Your Customers Are Whole People So Why Isn’t Your Research
28 May 2025
10m
235 - Do You Empathize With Your Customers Socially, Emotionally, And Behaviorally? (Anna Baskin, Co-Founder & CEO at Hightail)
21 May 2025
29m
234 - Listen To Your Top 3% Superconsumers And Find What's Weird (Christopher Lochhead)
14 May 2025
55m
233 - But Is Founder Led Growth Really Marketing? (Melissa Rosenthal, Co-Founder at Outlever)
07 May 2025
25m
232 - BONUS: Setting The Record Straight On Some Important Words (Erin Balsa, Bland To Bold)
02 May 2025
24m
231 - How To Uncover Juicy Customer Insights And Actually Use Them For Messaging (Gia Laudi, Forget The Funnel)
30 Apr 2025
40m
230 - BONUS: What Impact Does AI Have On Customer Research & How To Prepare
25 Apr 2025
9m
229 - Why Your Customers Aren't Talking About You (Udi Ledergor, Chief Evangelist at Gong)
23 Apr 2025
43m
228 - How To Throw A Successful Customer Event (Natalie Marcotullio, Head of Growth & Product Marketing at Navattic)
16 Apr 2025
37m
227 - Navigating Startup Uncertainty With Product and Pricing Research (Taylor Jennings, UX Research at Chili Piper)
09 Apr 2025
22m
226 - How A Weekly Surprise & Delight Meeting Increases Customer Referrals (Elaine Zelby, Co-Founder at Tofu)
02 Apr 2025
53m
225 - AI & Copycats Make Positioning and Messaging The Most Critical Pieces To Figure Out (Megan Bowen, CEO at Refine Labs)
26 Mar 2025
50m
224 - How To Practice Whole-Person Customer Research (Ivan Barajas Vargas, Co-Founder & CEO at Muuktest)
19 Mar 2025
25m
223 - Customer Research Is Useless Without Action (Emily Steele and Mari Tippman, Hummingbirds)
12 Mar 2025
27m
222 - How Our Customers Helped Us Build To Series B (Peter Mollins, VP Marketing at Nooks)
05 Mar 2025
23m
221 - BONUS: Turn One Conversation Into A Full Content Calendar
28 Feb 2025
56m
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