Ivan Barajas Vargas is Co-Founder and CEO at Muuktest, world-class QA 100% done-for-you. Seed funded.

Here’s what we cover:

What is Service-as-a-Software;

How do you incorporate customer research at Muuktest;

The Mom Test;

What are some of your goals with customer research;

What questions are you asking;

How are you using research insights;

Do you ask customers where do they learn and hang out;

Why understanding “whole-person” with your research is important and goes beyond just your product;

Why is customer research important;

What are your challenges with customer research;

There are so many voices, who should you listen to when you do this research.

Ivan on LinkedIn: ⁠www.linkedin.com/in/ivanbarajasvargas

Muuktest: ⁠⁠⁠⁠muuktest.com

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠

Website: ⁠⁠⁠⁠furmanovmarketing.com

224 - How To Practice Whole-Person Customer Research (Ivan Barajas Vargas, Co-Founder & CEO at Muuktest)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

224 - How To Practice Whole-Person Customer Research (Ivan Barajas Vargas, Co-Founder & CEO at Muuktest)