Christopher Lochhead is 3X Silicon Valley public company CMO, the father of category design, and makes content for entrepreneurs and marketers with a different mind.

I invite Christopher on the show to talk about certain topics but I always know we will be twisting and turning to other topics which is why it's so fun to hang with him.

Listen to these other episodes if you want more with Christopher:

Ep. 44 - Why 98% Of Startups And Marketers Waste Their Time

Ep. 108 - Why Most Content Is 100% Content Free And How Non Obvious Ideas Help

Ep. 136 - Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue

Here’s what we cover:

Politics;

Israel war;

Terrorism;

Disagreements are healthy;

What does customer obsession mean, really;

Why customers are the most important part of GTM;

How can Marketing build respect from Sales and Engineering;

Examples of how customers help startups build to their next level of growth;

Which customers are most important for customer research;

What you should look for when analyzing customer research (HINT: it’s not what you think);

Why it’s important to learn about how customers use your product as part of their products ecosystem, desires and preferences.

Christopher on LinkedIn: www.linkedin.com/in/christopherlochhead

Category Pirates: www.categorypirates.com

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠

234 - Listen To Your Top 3% Superconsumers And Find What's Weird (Christopher Lochhead)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

234 - Listen To Your Top 3% Superconsumers And Find What's Weird (Christopher Lochhead)