It was really fun recording this episode with my longtime friend! We go waaaay back. Anna Baskin is Co-Founder and CEO at Hightail. Hightail is a low-dose THC infused beverage for when you want to sip in some fun.

Here’s what we cover:

What you're building;

Wow I’m just so proud of you;

How’re you growing your customer base;

What’s hard right now;

How you incorporate customers as part of your growth efforts;

Customer research and the insights you're finding;

Where are you placing big bets in 2025;

Anna asks me her burning questions.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/anna-hight-baskin

Hightail: siphightail.com

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

235 - Do You Empathize With Your Customers Socially, Emotionally, And Behaviorally? (Anna Baskin, Co-Founder & CEO at Hightail)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

235 - Do You Empathize With Your Customers Socially, Emotionally, And Behaviorally? (Anna Baskin, Co-Founder & CEO at Hightail)