260 - How Gamification In Customer Marketing Is Evolving (Mark Huber, VP Marketing at UserEvidence)
29 Oct 2025
51m
Anna Furmanov ยท Business
Building With Buyers
Building With Buyers is a show for marketing leaders on how to grow companies without losing sight of the buyer. Too many teams end up stuck in the office, staring at whiteboards and spreadsheets, chasing revenue while the buyer experience becomes an afterthought. This show is about proving you can have both: real growth and a buyer experience that surprises and delights. Hosted by Anna Furmanov. Visit furmanovmarketing.com to learn more about the host.
Episodes
259 - Former Therapist: How To Unravel The Emotion Behind Purchase Decisions (Your Buyers Aren't Logical)
22 Oct 2025
49m
258 - Finding Purpose In An AI-Changed World (Mark Schaefer, Futurist)
15 Oct 2025
52m
257 - Customer Insights Roadmap: How A Strong Customer Foundation Aligns Your Team & Strategy
08 Oct 2025
22m
256 - Customer Marketing Is Your Hidden Growth Lever (Holly Higgins, Customer Marketing at Nectar)
01 Oct 2025
48m
255 - How Customer Advocacy Programs Can Significantly Influence Your Market Success
24 Sep 2025
20m
254 - How To Create A State Of The X Report (Should You?)
17 Sep 2025
43m
253 - What Is A Useful Customer Insight?
10 Sep 2025
28m
252 - Customer-Led Growth vs. Customer Marketing & Why Both Are Important (Gianna Scorsone, ChampionHQ)
03 Sep 2025
25m
251 - The Three Emails B2B Should Be Sending
27 Aug 2025
20m
250 - What Happens When Customers Feel Like Family (Evan Quinn, Co-Founder at Hiyo)
20 Aug 2025
30m
249 - What The Best and Worst Case Studies Have In Common
14 Aug 2025
26m
248 - You Get Product Velocity Because You're Customer Obsessed (Sandhya Simhan, Glean)
06 Aug 2025
54m
247 - We 4X'd Sales From New Positioning & Messaging (Customer Interview With Teryn Thomas)
30 Jul 2025
23m
246 - While AI Gives You Logic, GrowthMentor Gives You The Feels (Foti, Founder at GrowthMentor)
23 Jul 2025
48m
245 - SEO Hasn't Really Changed & Why The Sky Isn't Falling (Brendan Hufford, Growth Sprints)
16 Jul 2025
51m
244 - BONUS: Focused Growth Clinic For Wordbrew
11 Jul 2025
8m
243 - Our Best Growth Channel Is Our Customers (Georgia Austin, Founder & CEO at Wordbrew)
09 Jul 2025
26m
242 - How Did I Get Here?
02 Jul 2025
42m
241 - BONUS: How To Grow Your Podcast Based On My Experience
27 Jun 2025
6m
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