Lately, I’ve been intrigued by “State of The” reports. Many of them are examples of what good content looks like. Tommy Walker created his State of (Dis)Content report so naturally I wanted to learn exactly how he did it.

Tommy is founder at The Content Studio. The Content Studio is a content marketing consultancy focused on creating, developing, and improving content programs for growth-stage B2B startups and enterprises.

Here’s what we cover:

What's your approach to creating really good content;

The problem with good enough content;

The problem with perfectionism;

Walk me through the steps you took to create The State Of (Dis)Content;

How does this report tie directly into the sales process.

Tommy on LinkedIn: linkedin.com/in/tommyismyname

The Content Studio: www.thecontentstudio.com

The State Of (Dis)Content: ⁠www.thecontentstudio.com/the-state-of-discontent

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Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠

254 - How To Create A State Of The X Report (Should You?)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

254 - How To Create A State Of The X Report (Should You?)