Shoshana Kordova joined me to talk about some of my favorite customer research and insights topics, she's founder of Peel Product Marketing and 3X founding product marketer with over a decade of journalism experience.

Here’s what we cover:

How does your journalism background help you with customer research;

There are many Product Marketers, how do you differentiate;

How do you know something is a true customer insight;

How do you turn insights into action;

What’s the biggest challenge for companies you’re working with right now.

Shoshana on LinkedIn: www.linkedin.com/in/shoshana-kordova

Peel Product Marketing: https://app.assetmule.ai/vVFtTvys

Check out her customer insights playbook: https://jetpack.productivepmm.com

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠

253 - What Is A Useful Customer Insight?

Building With Buyers: Startup Marketing and Growth Fueled By Customers

253 - What Is A Useful Customer Insight?