It's a bittersweet moment. My kids are officially back at school. And that means summer is over (is it though? I'm in denial).

Evan Quinn is Co-Founder and CEO at hiyo. Hiyo is a stress-relieving social tonic (new category) mindfully crafted with natural adaptogens, nootropics, and functional botanicals to be a better-than-alcohol alternative. Founded in 2021, they're DTC and also in 6,000+ retail locations.

Here’s what we cover:

What does it take to get into retail stores;

Tell me about your customer superfans;

When customers feel like family, the game changes;

An umbrella with an origin story is not just an umbrella

How you incorporate customers as part of your growth efforts in unique and creative ways;

What’s been challenging.

Evan on LinkedIn: ⁠www.linkedin.com/in/evanhquinn

hiyo: ⁠drinkhiyo.com

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

250 - What Happens When Customers Feel Like Family (Evan Quinn, Co-Founder at Hiyo)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

250 - What Happens When Customers Feel Like Family (Evan Quinn, Co-Founder at Hiyo)