Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose kick things off discussing the buzz around Taylor Swift's engagement to Travis Kelsey. They then transition to reflecting on their recent Content Entrepreneur Expo (CEX), highlighting the recurring theme of doubling down on high-quality, creative cont...
In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose discuss the impending shutdown of AOL, Taylor Swift's new album, and their upcoming book releases and presentations at the Content Entrepreneur Expo (CEX). They delve into breaking news about Perplexity's unsolicited bid to acquire Google Chrome, ques...
In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose return from their special episodes to discuss recent news and trends in media, marketing, and digital content. They dive into Disney's acquisition of NFL Network and the launch of the new ESPN app, debating the merits of walled gardens versus broader ...
In this solo episode of "This Old Marketing," Joe Pulizzi discusses the risks marketers face by solely relying on traditional employment, emphasizing the importance of building personal ownership through identifying a unique "tilt"—a specific angle or passion—and creating content around it. He advises listeners to star...
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