Have the Search Wars Started Over Again? (493)

In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose discuss the impending shutdown of AOL, Taylor Swift's new album, and their upcoming book releases and presentations at the Content Entrepreneur Expo (CEX). They delve into breaking news about Perplexity's unsolicited bid to acquire Google Chrome, questioning its likelihood and motives. The hosts analyze the mixed reactions to ChatGPT-5, speculating on cost-saving measures behind the update. They also discuss YouTube's new age verification system and its potential impact on content creators. The episode includes segments on winners and losers in marketing, highlighting the Marketing AI Institute's success and Oreo and Reese's collaborative campaign, and concludes with rants and raves about McKinsey's AI strategy and the Hampton Jitney bus song.