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Joe Pulizzi & Robert Rose · Business

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Episodes

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When Marketing Goes Too Far [Elon, Vivek and Forrester] (555)

23 Oct 2026
1h 19m
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The intersection of artificial intelligence, corporate strategy, and human labor remains a volatile landscape for modern business. While research from Anthropic suggests that AI agents are rapidly increasing productivity and shifting human roles toward management and oversight, this transition threatens to erode instit...

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Is ChatGPT Becoming Google? (554)

16 Oct 2026
1h 10m
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The Biggest Changes in Marketing: AMA Special Episode (553)

09 Oct 2026
55m
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The Marketing of AI Acceptance: The Different Paths of OpenAI, Anthropic and Meta (552)

02 Oct 2026
1h 8m
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The State of Content Marketing 2027: What Comes Next (551)

25 Sep 2026
1h 0m
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Is Blogging Dead or Mostly Dead? (550)

18 Sep 2026
1h 3m
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A Billion Creators, AGI, and Our 2026 NFL Predictions (549)

11 Sep 2026
1h 4m
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The MapQuest Comeback Nobody Saw Coming (548)

04 Sep 2026
1h 12m
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Could the Creator Economy Save College? (547)

28 Aug 2026
1h 14m
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Meta and the End of Engagement (546)

21 Aug 2026
1h 10m
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Anthropic and The AI Scarlet Letter (545)

14 Aug 2026
1h 11m
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The Great AI Slop Cleanup (544)

07 Aug 2026
1h 8m
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Doing the Job Is No Longer Enough (543)

31 Jul 2026
1h 14m
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Jimothy Escaped. So Did OpenAI. (542)

24 Jul 2026
1h 18m
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OpenAI Eyes Apple Revenues (541)

17 Jul 2026
1h 7m
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The AI Trust Economy Is Here. Nobody Is Ready. (540)

10 Jul 2026
1h 10m
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The shift from an attention economy to a trust economy defines the current marketing landscape, where human-led storytelling increasingly serves as a necessary counterweight to the proliferation of AI-generated content. While McKinsey’s recent report advocates for industrialized AI workflows, consumer behavior suggests...

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Is Tomorrow's Marketing for Humans or Bots (539)?

03 Jul 2026
1h 8m
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LeBron James’ potential return to the Cleveland Cavaliers serves as a jumping-off point for a broader discussion on media, marketing, and the evolving AI landscape. OpenAI’s proposal to offer the U.S. government a stake in the company highlights the growing tension between regulatory pressure and corporate strategy. In...

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Google Wants the Tools. Meta Wants Your Face. Walmart Wants the Ads. (538)

26 Jun 2026
1h 10m
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The media and marketing landscape is shifting as major corporations integrate AI into their operational workflows. Walmart’s $1.4 billion acquisition of Vibe.co signals a strategic expansion into retail media networks, turning streaming platforms into advertising hubs. Meanwhile, Google’s $75 million investment in A24 ...

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Anthropic: Theater or AI Rented Land? + Fox's Big Distribution Play (537)

19 Jun 2026
1h 9m
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AI's rapid integration into marketing and media distribution creates significant instability for enterprises relying on third-party platforms. Anthropic’s recent safety-related model restrictions likely function as calculated messaging rather than genuine security concerns, mirroring the strategic theater common in big...

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AI Is Coming for the Payroll Line (536)

12 Jun 2026
1h 2m
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