Joe and Robert kick off the show with a look at the coming explosion of video creators and what happens when AI makes video creation essentially unlimited.

Then they dig into OpenAI's new Astra model, the debate over whether we've reached AGI, and the uncomfortable timing of Anthropic insiders warning that increasingly powerful AI could pose an existential risk.

Finally, it's prediction time. Joe and Robert make their 2026 NFL picks and pit their football knowledge against OpenAI and Claude. Who wins the Super Bowl? Who completely embarrasses themselves? We'll find out.

Articles from the show:

Billion New Video Creators Coming Soon

OpenAI GPT-6 Astra Review: Shockingly Good

Anthropic Insiders Warn AI Could Kill All Humans

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

A Billion Creators, AGI, and Our 2026 NFL Predictions (549)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

A Billion Creators, AGI, and Our 2026 NFL Predictions (549)