Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Media business models are undergoing a fundamental shift, moving from algorithmic dependency toward direct audience relationships and sustainable subscription-based journalism. Digital-native publishers that prioritized viral distribution over proprietary assets have largely failed, while organizations like the New Yor...
Marketing and agency models are undergoing a fundamental shift as AI-driven search and content synthesis redefine digital discovery. Google’s transition from traditional link-based results to interactive, conversational interfaces necessitates a move away from reliance on search traffic toward direct, owned relationshi...
The podcast explores the impact of AI on marketing jobs, questioning whether AI will replace marketers or simply change their roles. Joe Pulizzi and Robert Rose discuss a report by Anthropic that suggests a significant percentage of marketing tasks could be automated, but they debate the implications. They agree that l...
The co-hosted podcast delves into media, marketing, and digital content news, opening with a discussion about potential relocation destinations outside the United States. The hosts analyze Apple's AI partnership with Google, suggesting it's driven by financial incentives and Google's superior AI capabilities with Gemin...
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