23 Jan 2026
1h 11m

AI Partnerships, Ads in ChatGPT, and the "Most Amazing" Super Bowl Bet (516)

Podcast cover

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

The co-hosted podcast delves into media, marketing, and digital content news, opening with a discussion about potential relocation destinations outside the United States. The hosts analyze Apple's AI partnership with Google, suggesting it's driven by financial incentives and Google's superior AI capabilities with Gemini. They also discuss OpenAI's plan to introduce ads on ChatGPT, raising concerns about user experience and potential conflicts with the AI's role as a companion. The conversation shifts to marketing winners and losers, highlighting Breeze Airways' customer-centric approach and Dos Equis' revival of "The Most Interesting Man in the World" campaign, tapping into nostalgia. They conclude with a commentary on AI-generated music, debating its artistic merit and potential impact on human creativity.

Outlines

Part 1: Personal Updates, Retirement, and Creative Projects

Part 2: Big Tech AI Strategies and Market Shifts

Part 3: Marketing, Branding, and Cultural Trends

Part 4: Philosophy, Meaning, and Future Outlook

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