AI Partnerships, Ads in ChatGPT, and the "Most Amazing" Super Bowl Bet (516)
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
The co-hosted podcast delves into media, marketing, and digital content news, opening with a discussion about potential relocation destinations outside the United States. The hosts analyze Apple's AI partnership with Google, suggesting it's driven by financial incentives and Google's superior AI capabilities with Gemini. They also discuss OpenAI's plan to introduce ads on ChatGPT, raising concerns about user experience and potential conflicts with the AI's role as a companion. The conversation shifts to marketing winners and losers, highlighting Breeze Airways' customer-centric approach and Dos Equis' revival of "The Most Interesting Man in the World" campaign, tapping into nostalgia. They conclude with a commentary on AI-generated music, debating its artistic merit and potential impact on human creativity.
Part 1: Personal Updates, Retirement, and Creative Projects
Part 2: Big Tech AI Strategies and Market Shifts
Part 3: Marketing, Branding, and Cultural Trends
Part 4: Philosophy, Meaning, and Future Outlook
Sign in to continue reading, translating and more.
Open full episode in Podwise