Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
The podcast explores the marketing world's tendency to declare tactics and technologies "dead," questioning why marketers are quick to dismiss established methods in favor of the "bright, shiny new thing." It suggests this behavior stems from a desire to appear innovative and the pressure to achieve short-term results....
In the first episode of 2026, Joe Pulizzi and Robert Rose discuss New Year's resolutions, with Robert sharing his word of the year, "navigate." They delve into the TikTok deal, questioning its actual impact and the precedent it sets for other social platforms. The hosts preview the big stories for 2026, including the A...
In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose make predictions for the upcoming year in media, marketing, and digital content. They begin by grading their predictions from the previous year using ChatGPT's assessments, discussing hits and misses. Joe forecasts changes in sports management, Bitcoi...
In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose discuss Oxford Press's Word of the Year, "rage bait," and whether they should get into that business. They then transition to media, marketing, and digital content news, including Black Friday sales, the shift towards niche creators on platforms like ...
In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose discuss AI's impact on marketing, including the shrinking three-year window for content creation due to AI-generated content and the need for marketers to focus on building human relationships. They explore the tension between AI freeing up marketers ...
In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose discuss a range of topics, starting with the Texas Tech tortilla ban and celebrity relationships before diving into marketing news. They analyze Amazon's layoffs and the shift of OpenAI to a for-profit model, debating the implications of AI in these c...
Joe Pulizzi and Robert Rose discuss the TikTok "Lock It In Challenge," Taylor Swift's new album, and Rush's reunion. They share concert experiences, including The Eagles at the Sphere and ABBA Voyage. The main topic revolves around AI's impact on social media, focusing on OpenAI's Sora app and Meta's AI integration, de...
In episode 499 of "This Old Marketing," Joe Pulizzi and Robert Rose gear up for their 500th episode by discussing the shift in content creation from traditional studios to individual creators, highlighting examples like Mr. Beast and the Kelce brothers' podcast. They touch on the broken Hollywood financial model, the i...
In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose kick off by discussing digital detox cafes and a recent incident involving a millionaire stealing a signed hat from a child at a tennis match. They reflect on their podcast's longevity, attributing it to others giving up, and joke about their lack of ...
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