Black Friday Blues, Ultra-Niche Creators, and the K-Shaped Reality (509)

In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose discuss Oxford Press's Word of the Year, "rage bait," and whether they should get into that business. They then transition to media, marketing, and digital content news, including Black Friday sales, the shift towards niche creators on platforms like YouTube, and X's new "About This Account" feature. They also discuss Omnicom's restructuring and Time Magazine's resurgence. The episode concludes with rants and raves, where Robert critiques IPG's content marketing and Joe highlights the importance of gratitude, tying it to personal and professional success.