2026 Content & Marketing Predictions (plus a 2025 Review) (512)

In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose make predictions for the upcoming year in media, marketing, and digital content. They begin by grading their predictions from the previous year using ChatGPT's assessments, discussing hits and misses. Joe forecasts changes in sports management, Bitcoin's surge, and political shifts, while Robert anticipates the decline of "AI strategy" as a buzzword and the rise of community-focused marketing. They also touch on the creator economy, potential consolidation in streaming services, and the future moves of tech giants like Apple and Microsoft, ending with a lighthearted reflection on the nature of marketing itself.