The Future of Influencer Marketing Is NOT What You Think (492)

In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose return from their special episodes to discuss recent news and trends in media, marketing, and digital content. They dive into Disney's acquisition of NFL Network and the launch of the new ESPN app, debating the merits of walled gardens versus broader content distribution. The hosts also explore the implications of online anonymity and age verification, touching on potential impacts to content creators and freedom of expression. They discuss the Savannah Bananas' success as a model for fan-first engagement and internal influencer marketing, while critiquing Vogue and American Eagle for recent marketing missteps. The episode wraps up with rants and raves about CEOs leveraging the creator economy and the new Star Trek series, respectively, before promoting the upcoming Content Entrepreneur Expo (CEX) in Cleveland.