Cracker Barrel, Uranus and CEX: Marketing News this Week (495)

In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose kick things off discussing the buzz around Taylor Swift's engagement to Travis Kelsey. They then transition to reflecting on their recent Content Entrepreneur Expo (CEX), highlighting the recurring theme of doubling down on high-quality, creative content and the importance of valuable friction. They touch on the challenges of creator burnout and the changing landscape of search, emphasizing the need to focus on creating engaging experiences rather than just chasing algorithms. The duo then discusses Cracker Barrel's logo change controversy, Perplexity's publisher program, and the increasing prevalence of gambling ads in sports. They wrap up with a rant about AI ad networks and a rave about the unique marketing of Uranus Fudge, promoting their new books and their plans for the Labor Day weekend.