After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B.

Specifically -

The New Normal: Why Everyone Needs a Personal Brand (Even If You’re Not Selling Anything)

The collapse of the idea that a job = stability.
From creators to CMOs: why everyone needs visibility.
The difference between self-promotion and self-preservation.
Hot take: You’re always in stealth mode for your next job (even if you don’t know it yet).

And...Content as Career Insurance: Best Practices for Building Your Brand
What platforms actually matter (and which ones are dead weight)?

Where to start?

We have the answers in this episode.

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This week's links:

Cloudflare Launches AI Marketplace

Paramount Settles Trump Case

Joe's Newsletter Post on Freedom

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This week's sponsor:

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When they started, data was housed across multiple systems.

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The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

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Critical: Your Marketing Job Plan B [Special Episode] (487)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Critical: Your Marketing Job Plan B [Special Episode] (487)