Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble.

Is Google going the way of the yellow pages? The boys ponder.

And Apple is in trouble too. OpenAI buys IO, run by the designer behind the iPhone. It seems that OpenAI is going into the hardware business, with their sights directly on Apple.

In other news, a major newspaper releases the books of the year without real books and Netflix steps in to syndicate Sesame Street.

Winners and losers include a furniture store and Peloton.

Rants and raves include AI use by writers and the idea of growth marketing.

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This week's links:

Google Marketing Live

Major Newspaper Creates Fake Books

Netflix to Syndicate Sesame Street

OpenAI Buys IO

Peloton Dumps CMO

AI Writing and Author Tribes

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This week's sponsor:

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When they started, data was housed across multiple systems.

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The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

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Uh Oh. Google and Apple In Big Trouble Now. (481)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Uh Oh. Google and Apple In Big Trouble Now. (481)