Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Lynn Power, co-founder and CEO of MASAMI, a premium haircare brand, and founder of the Power Beauty Collab. Lynn shares her journey from a career in advertising to launching an eCommerce business, emphasizing the importance of brand value...
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Ian McBeth, Head of eCommerce at Oak Furnitureland, about tackling AI and making strategic decisions for eCommerce growth. Ian shares his journey into eCommerce, emphasizing the importance of a tech background and focusing on UX and conve...
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Steven Westwood, Head of Sales and Marketing at Fashion Eyewear, about their approach to selling designer prescription glasses and sunglasses, including both new and pre-loved options. Steven discusses the unique challenges and opportunit...
In this episode of the eCommerce MasterPlan podcast, Chloe Thomas interviews Vicky Pasche, the founder and CEO of Dapper Boi, a genderless, body-inclusive apparel line. Vicky shares her journey into eCommerce, starting with identifying a personal need for better-fitting clothes and launching Dapper Boi on Kickstarter. ...
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Frederica Watson, Head of eCommerce at Nip and Fab, about how the brand focuses on first-order profitability through a deep understanding and utilization of customer personas. Frederica explains her process for defining customer personas,...
In this milestone 10-year anniversary episode of the eCommerce MasterPlan podcast, host Chloe Thomas answers a variety of eCommerce and podcasting-related questions submitted by listeners, including past guests and webinar attendees. She shares surprising recording experiences, discusses the constants and changes in eC...
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Mike Turner, the founder and MD of Bird & Blend Tea Company. Mike discusses the company's journey to a near 20 million turnover, from starting with a market stall to managing 25 stores and a thriving online business. He shares insights on...
This episode explores the successful pivot of Preston Zly, a luxury women's footwear brand, from primarily brick-and-mortar sales to a predominantly online business model. Against the backdrop of the COVID-19 pandemic and leveraging business support initiatives, the company shifted from 80% retail to 80% online sales....
This episode explores the evolution of Neem London, a men's fashion brand, focusing on its strategic pivots and online growth. Against the backdrop of a lease expiring on its Piccadilly Arcade store, Neem London decided to close that location and open a new, smaller store on Lamb's Conduit Street, necessitating a stro...
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