Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing £500,000 a year.

Hit PLAY to hear:

♻️ How Brian turned local plastic waste into a £500K/year homewares brand
🚫 The prototype that bombed—and what it revealed about real customer tastes
🛍️ Why relationships (not cold emails) get you into retailers like John Lewis
🌱 The #1 mistake brands make when trying to “go sustainable”
🤝 How to grow your team with sweat equity (and avoid legal headaches)
🔄 The genius supply chain move that became a brand story goldmine

Key timestamps to dive straight in:

[04:04] "Sustainable Housewares Market Opportunity"

[09:19] Recycled Materials Procurement Overview

[12:55] "Combining Qualitative and Quantitative Insights"

[15:15] Hybrid Teamwork Approach

[17:30] Key Partnerships: Legal & Human Focus

[20:55] "Category Building for Profitability"

[21:50] Listen to Brian’s Top Tips!

Full episode notes here: https://ecmp.info/548

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From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley

eCommerce MasterPlan

From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley