Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
DeviantArt, the world's largest online art community, has successfully pivoted to a creator economy model by layering eCommerce tools onto its 26-year-old foundation. By prioritizing community health over programmatic advertising, the platform enables creators to monetize their work through subscriptions, digital colle...
Managing a high-SKU eCommerce business requires a robust, custom-built tech stack to handle complex product data and supply chain logistics. MixGarage, a car parts retailer with over 10 million listings, maintains operational control by developing its own software, enabling the efficient launch of specialized vertical ...
Product data serves as the critical foundation for eCommerce success, yet retailers and brands struggle with structuring and distributing this information across diverse sales channels. Mark Howell, Director of Retailers EMEA at Rithum, highlights that while the core principles of data remain constant, the rise of AI a...
Financial stability for fast-growing direct-to-consumer brands relies on establishing a single, accurate source of truth for data. By aligning sales figures across Shopify, marketing platforms, and accounting software like Xero or QuickBooks, founders gain the clarity needed to make informed decisions. Fractional CFO D...
Building a successful menswear brand requires shifting from a purely customer-driven model to a community-centric approach. James Cowdale, co-owner of &Sons, demonstrates this by creating dedicated spaces—such as private online groups and in-person retreats—that allow customers to connect beyond the point of sale. This...
Scaling a luxury fashion marketplace like CULT MIA requires balancing creative brand positioning with complex, cross-border operational logistics. Holly Daniels, Head of eCommerce, emphasizes that navigating international customs, tariffs, and tax compliance is essential for growth, often requiring specialized external...
Maintaining a lean, high-growth eCommerce business requires relentless process optimization and the strategic integration of AI. Myrqvist, a premium men’s footwear brand with a 10 million euro turnover, sustains its operations with just eight head office employees by automating low-value tasks and removing friction fro...
Businesses can function as regenerative entities that give back more than they take by integrating environmental restoration into their core operations. Kresse Wesling, co-founder of Elvis and Kresse, demonstrates this by transitioning her luxury accessory business to a farm, implementing regenerative practices like we...
Business growth in the eCommerce sector requires a disciplined approach to decision-making, inventory management, and strategic adaptation. Failing to terminate poor decisions—such as bad hires or ineffective marketing channels—quickly leads to significant financial losses. Effective inventory management, including tim...
AI shopping assistants transform eCommerce by bridging the "finding gap"—the discrepancy between customer search terms and catalog terminology—which currently costs the industry $2 trillion annually. Unlike basic chatbots, these tools leverage advanced product data to provide conversational, context-aware support that ...
Integrating search engine optimization (SEO) directly into product development cycles creates a powerful framework for identifying market demand and driving organic traffic. Latif Hamilton, CEO of Spirithoods, demonstrates how analyzing search volume for specific product attributes—such as color, style, and gender-spec...
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